Detailed Privacy Policy Content
1. Information We Collect
At Aevum Bloom, we collect information to provide and improve our services, communicate with you, and enhance your wellness journey. This data collection is always conducted with your privacy and security in mind.
- Account Information: When you create an account, we may collect your name, email address, password, age range, and general location. This helps us tailor content and services to your demographic.
- Assessment and Wellness Data: If you utilize our personalized health assessments, we collect lifestyle choices, health goals, and other self-reported wellness data. This information is crucial for providing tailored recommendations and insights.
- Usage Data: We automatically collect information on how you interact with our website and services, such as pages visited, time spent, features used, and referring URLs. This helps us understand what content resonates and how to optimize user experience.
- Communication Data: Records of your communications with us, including emails, feedback, and support inquiries.
- Payment Information: For paid services (e.g., online courses, premium content), we collect necessary payment details, which are processed securely by third-party payment processors. We do not store full credit card numbers on our servers.
2. How We Use Your Information
Your data is used to provide you with the best possible experience and to continually enhance Aevum Bloom's offerings:
- To Provide and Maintain Services: Delivering the daily health blog, lifestyle guides, curated product suggestions, and access to online courses and community features.
- Personalization: Customizing your experience with relevant content, product recommendations, and wellness pathways based on your interests and assessment results.
- Communication: Sending you updates, newsletters, marketing communications (with your consent), and responding to your inquiries.
- Improvement and Development: Analyzing usage data to understand trends, fix bugs, and develop new features and services.
- Security and Fraud Prevention: Protecting Aevum Bloom and our users from fraud and ensuring the integrity of our services.
- Legal Compliance: Adhering to applicable laws, regulations, and legal processes.
3. Cookies and Tracking Technologies
Aevum Bloom uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts. Cookies are small data files stored on your device.
- Essential Cookies: Necessary for the website to function correctly, enabling basic functions like page navigation and access to secure areas of the website.
- Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes understanding popular content and identifying areas for improvement.
- Marketing Cookies: Used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality and experience of our services.
4. Data Security and Retention
We are committed to protecting your personal information. Aevum Bloom implements robust technical and organizational security measures to protect your data from unauthorized access, alteration, disclosure, or destruction.
- Encryption: Data is encrypted both in transit and at rest where appropriate.
- Access Control: Strict access controls are in place to limit who can view or process your data.
- Regular Audits: Our systems are regularly audited for vulnerabilities and security updates.
We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your data is no longer needed, it is securely deleted or anonymized.
5. Your Rights and Choices
Depending on your geographic location and applicable data protection laws (such as GDPR or CCPA), you may have certain rights regarding your personal data:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccurate or incomplete data.
- Right to Erasure ('Right to be Forgotten'): You can request the deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You can request that we limit the way we use your personal data.
- Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your personal data for direct marketing purposes or certain other situations.
To exercise any of these rights, please contact us using the details provided below.
6. Children's Privacy
Aevum Bloom services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently received personal information from a child under the age of 18, we will delete such information from our records.
7. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date at the top. We encourage you to review this policy periodically.